Job Description

Salary range: $140,000 - $220,000

A must: Chinese/Mandarin speaker

Key Responsibilities

Strategic Leadership

• Develop and implement comprehensive marketing strategy aligned with company vision and business goals
• Lead brand positioning and messaging to differentiate AL Homes in the competitive real estate market
• Drive customer acquisition and retention strategies across all market segments
• Establish marketing KPIs and metrics to measure effectiveness and ROI

Brand Management

• Oversee brand development, ensuring consistent messaging across all channels and touchpoints
• Build and maintain AL Homes' reputation as a trusted residential real estate provider
• Manage brand partnerships and strategic alliances to expand market reach

Public Relations & Corporate Communications

• Develop and execute comprehensive PR strategy to enhance brand reputation and visibility
• Build and maintain relationships with key media outlets, journalists, and industry influencers
• Lead crisis communication planning and management to protect brand reputation
• Oversee press release creation, media pitching, and press conference coordination
• Manage corporate communications including executive positioning and thought leadership
• Serve as primary brand spokesperson or designate appropriate spokespeople
• Coordinate community relations initiatives and corporate social responsibility communications
• Monitor media coverage and manage reputation management across traditional and social media
• Develop strategic partnerships with PR agencies and media consultants as needed

Digital Marketing & Innovation

• Lead digital transformation initiatives including website, social media, and digital advertising
• Implement data-driven marketing approaches using analytics and market insights
• Explore emerging technologies and platforms to maintain competitive advantage
• Oversee CRM systems and marketing automation tools
• Manage social media reputation and engagement strategies

Team Leadership

• Build, mentor, and manage a high-performing marketing team including PR professionals
• Foster a culture of creativity, collaboration, and continuous improvement
• Allocate resources effectively across marketing, PR, and communications initiatives

Market Intelligence

• Conduct market research to understand customer needs, preferences, and buying behaviors
• Monitor industry trends, competitor activities, and market opportunities
• Provide insights to inform product development and business strategy
• Track and analyze PR metrics including media impressions, share of voice, and sentiment

Internal Communications

• Oversee internal communication strategy to ensure employee alignment and engagement
• Manage executive communications and company-wide messaging
• Coordinate with HR on employer branding and recruitment marketing initiatives

Budget Management

• Develop and manage marketing and PR budget, ensuring optimal allocation of resources
• Monitor spending and demonstrate clear ROI on marketing and PR investments

Required Qualifications:

Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or related field (MBA preferred)
• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles
• Minimum 5 years of strategic PR and corporate communications experience
• Proven experience in real estate, homebuilding, or related industries strongly preferred
• Demonstrated success managing media relations and securing positive press coverage

Skills & Competencies

• Demonstrated success in developing and executing comprehensive marketing and PR strategies
• Strong media relations skills with established network of journalist contacts
• Excellent crisis management and issues management capabilities
• Outstanding written and verbal communication skills, including speechwriting
• Strong understanding of both traditional and digital marketing channels
• Excellent leadership and team management capabilities
• Data-driven decision maker with strong analytical skills
• Experience with PR measurement tools and media monitoring platforms
• Experience with marketing technology platforms and tools
• Budget management and financial acumen
• Strategic thinker with creative problem-solving abilities

Personal Attributes

• Visionary leader with entrepreneurial mindset
• Results-oriented with track record of driving growth
• Collaborative and able to work cross-functionally
• Adaptable and thrives in fast-paced environments
• High integrity and ethical standards
• Poised and articulate public speaker
• Strong relationship builder with internal and external stakeholders

Preferred Qualifications

• Experience with homebuilder or residential real estate marketing and PR
• Knowledge of local real estate markets and trends
• Established network within the real estate industry and media landscape
• Experience with customer experience and journey mapping
• Familiarity with sustainable/green building marketing and communications
• Crisis communication experience in corporate settings
• Awards or recognition for marketing or PR campaigns

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