Job Description

Overview

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Reports to : Founder & CEO

Bob's Watches is the world's leading online retailer of pre-owned Rolex and other luxury watches, with a reputation built on trust, transparency, and unrivaled expertise. With over 20 million annual visitors, a strong SEO foundation, and one of the largest curated selections of pre-owned luxury timepieces, we are redefining how consumers buy, sell, and trade fine watches. We are profitable, debt-free, and growing aggressively, with a clear goal of expanding revenue by 25% annually.

The Role

We are seeking a world-class Chief Marketing Officer (CMO) to lead our marketing organization and elevate Bob's Watches into the most recognizable name in luxury timepieces worldwide. The CMO will be a visionary leader and operatorcapable of developing breakthrough strategies while building and managing a disciplined, high-performance team.

This executive will own brand strategy, customer acquisition, lifecycle marketing, creative direction, and public relations, while ensuring that all marketing efforts are tied to measurable outcomes and ROI.

Key Responsibilities

Brand Leadership & Positioning

• Define and evolve the Bob's Watches brand as the authority in pre-owned luxury watches.
• Build storytelling initiatives (digital, video, press, partnerships, events) that strengthen brand equity and consumer trust.
• Lead PR, influencer, and media strategy to establish Bob's Watches as a thought leader.

Growth & Performance Marketing

• Drive $150M+ annually through marketing programs across Google Shopping, search, display, social, affiliate, and TV.
• Oversee SEO strategy while supporting a dedicated SEO team, ensuring consistent growth in organic visibility.
• Own ROAS targets for branded vs. non-branded campaigns and refine channel mix for sustainable, profitable growth.

Customer Lifecycle & Retention

• Scale CRM, email, and SMS programs (Klaviyo platform) to increase repeat purchase rates for a high-value product category.
• Segment audiences (e.g., vintage Rolex, women's watches) to deliver personalized, data-driven messaging.
• Oversee all creative, content, video, and photography outputincluding product storytelling, watch reviews, social media, and press.
• Ensure consistent brand voice and design standards across every channel and asset.
• Lead and inspire a marketing team of 12+, spanning paid media, content, social, email, PR, creative, and video.
• Set clear goals, hold teams accountable, and build a results-driven culture that balances creativity with disciplined execution.
• Recruit, train, and retain top marketing talent, ensuring Bob's Watches has a rock star marketing bench.
• Serve as a key member of the executive team, partnering with the CEO, COO, and Head of Sales.
• Contribute to long-term company strategy, including expansion into new categories, geographies, and sales channels.
• Provide clear, data-driven reporting on marketing KPIs, budgets, and forecasts.

Qualifications

• 10+ years of progressive marketing leadership, ideally in luxury, e-commerce, or direct-to-consumer retail.
• Proven success scaling an e-commerce business beyond $100M in revenue.
• Deep expertise in paid media, digital performance marketing, and analytics, with strong understanding of SEO and lifecycle marketing.
• Demonstrated ability to craft and scale a luxury brand through storytelling, creative, PR, and partnerships.
• Exceptional leadership skills: builds and manages world-class teams, drives accountability, and leads with vision and urgency.
• Strong creative sensibility with data-driven decision-making.
• Excellent executive presence, communication, and presentation skills.

What We Offer

• Competitive executive compensation package, including performance-based incentives.
• Opportunity to shape the future of the leading luxury watch marketplace.
• A profitable, growing, entrepreneurial environment with no outside shareholders or debt.
• A brand with immense potential for global recognition and expansion.

Join an Award-Winning Team!

We\'re proud to share that we were voted one of America\'s Best Retailers in USA Today\'s Top 500 list a testament to our commitment to excellence, innovation, and customer satisfaction. If you\'re passionate about delivering top-tier service and want to be part of a nationally recognized brand, we\'d love to meet you!

The Company reserves the right to alter or amend an employee\'s job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.

CME International, LLC, dba Bob\'s Watches is an equal opportunity employer.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

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