Job Description

Job Description

About All American Flooring

For over 35 years, All American Flooring has been a trusted name in DFW for flooring and remodeling. We’ve built lasting partnerships with top flooring manufacturers, distributors, and our family-run culture means we celebrate collaboration, creativity, and results.

If you thrive on turning marketing ideas into measurable growth and you love tracking the story behind the numbers then you’ll fit right in here.

Position Overview

We’re looking for a data-driven, creative marketer to own our digital presence, lead generation, and performance reporting. You’ll oversee campaigns from concept to conversion by optimizing every step of the customer journey to deliver high-quality leads and clear ROI.

Key Responsibilities

1. Marketing Strategy & Analytics

• Track and report on marketing ROI, lead sources, and campaign performance using Google Analytics and CRM tools.
• Recommend improvements based on data-driven insights to optimize cost-per-lead and conversion rates.
• Manage and curate content for our social media platforms and the website.
• Capture short-form video content (reels, TikToks, product highlights, customer stories).
• Film vendor walkthroughs, showroom tours, installs, and behind-the-scenes moments.
• Organize and upload all footage to shared drives for editing and distribution.

2. Media & Design

• Create visually compelling marketing assets: brochures, flyers, digital graphics, presentations and more.
• Assist in writing blog posts, email campaigns, product spotlights, and promotional content.

3. Vendor & Meeting Coordination

• Schedule and coordinate vendor presentations, product demos, and showroom visits.
• Maintain strong communication with manufacturer reps and distributors.
• Ensure teams receive updated product information, samples, and promotions.
• Manage vendor calendars, confirmations, logistics, and follow-ups.

4. Operations Support

• Support day-to-day operational needs across showrooms and office functions.
• Assist with internal communication, meeting setup, and scheduling.
• Help plan team events, employee engagement activities, and internal initiatives.
• Plan, coordinate and lead sales meetings and training sessions
• Maintain SOPs, process guides, shared folders, and internal resources.

5. CRM Monitoring & Lead Coordination

• Monitor CRM activity for accuracy, lead assignments, and timely follow-ups.
• Track and organize incoming leads to ensure they’re routed correctly.
• Support the team in maintaining clean, consistent CRM data.
• Run weekly/monthly CRM reports to support leadership visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• 2–4 years of experience in  digital marketing, lead generation, or marketing operations.
• Strong grasp of Google Ads, Meta Ads, SEO/SEM, and email automation tools.
• Skilled in CRM and analytics tools (HubSpot, Nutshell, Salesforce, or similar).
• Excellent written and visual communication skills for content creation.
• Highly organized, analytical, and results-driven.
• Salary $60,000 - $70,000

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